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Who Should Advertise in the JCFR?

Any organization attempting to reach the fraud-fighting industry, that's who. You may have a product to sell, a market to service, or want to be recognized as a supporter of our efforts. 

About Our Readers

Readers of The John Cooke Fraud Report  are directly or indirectly involved in the fraud-fighting industry. While the paper copies of JCFR were primarily aimed at the Insurance and Financial investigator, all levels of law enforcement, private investigators, legal professionals and others with a professional interest in defeating/reducing fraud, the electronic version of the JCFR seeks to offer more cross education among an increasing number of fraud arenas, and will thus be expected to reach an even wider audience.

Other Provisions

Recognized advertising agencies earn a 10% discount. Discounts apply only within the contract year and must be negotiated in advance. It is understood that the advertiser and/or agency indemnifies the publisher against any claims or lawsuits based on the contents of an advertisement. The publisher reserves the right to reject or cancel any advertising at any time. Publication of an advertisement constitutes final acceptance.

Disclaimer: By advertising, you and your agency represent that your material is properly authorized and that any necessary consents have been obtained. By advertising, you and your agency jointly and severally indemnify Alikim Media, the John Cooke Fraud Report, and/or Fight Fraud America and all of their employees and agents against all legal claims, actions and expenses. We reserve the right to edit or reject any material we deem inconsistent with our standards.  Rates are subject to correction* or change** at any time.

* Rate correction = we do not stand behind typos.

**Rate change = We're new at this e-advertising. If we opt to increase a space rate, current advertisers will be notified and will entitled to keep the old rate for 90 days/3 monthly cycles. If the rate decreases, advertisers will receive the benefit of the decrease immediately.

Ad Rates

New Advertising Rates
MAKE SURE YOU READ TO THE END
 
New rates after only a few days. Why? Confusion, that's why.
 
So here's a far simpler K.I.S.S. plan to start off. 
Two kinds of ads to begin: Button Ads (120x60, 120x90, up to 230x230) and Display Ads
 
Four placement levels.
 

1. Home Page -- Everybody and their dog will see these ads. 

    A. Button Ads will run down the right side of the page. First Come, Top Placement.  (Maximum size 120x60.)

    B. Display Ads (limited) -- First Come Choice. (Maximum size 230x260)

 

2. Current Issue Pages

    A. Button Ads will run down the right side of the page. First Come, Top Placement. (Maximum size 300x300.)

    B. Display Ads (limited) -- First Come Choice. (Maximum size 300x600)

 

3. Archives

    A. Button Ads will run down the right side of the page. First Come, Top Placement.  (Maximum size 300x300.)

    B. Display Ads (limited) -- First Come Choice.  (Maximum size 300x600)

 

4. Specialty Pages -- It's All in a Name, Training, Toolbox, Subscribe, Classifieds. 

    A. Button Ads will run down the right side of the page. First Come, Top Placement.  (Maximum size 300x300.)

    B. Display Ads (limited) -- First Come Choice  (Maximum size 300x600)

 

No points. No levels. Just placements.

 

Introductory rates will be honored for the duration of the contract. Maximum introductory contract is 2 years. Front page placements are LIMITED. First Come, First Served, so please lock in your placement early.

 

Click here for examples of ad placement.

 
 

Rates:

 

Ad Type Monthly Quarterly Semi-Annually Annually
         

1A

$150 $405 $780 $1350

Select the appropriate "Advertise"

button to purchase your selection

         

1B

$300 $810 $1560 $2700

Select the appropriate "Advertise"

button to purchase your selection

         

2A

$75 $200 $360 $700

Select the appropriate "Advertise"

button to purchase your selection

         

2B

$150 $405 $780 $1350

Select the appropriate "Advertise"

button to purchase your selection

         

3A

$50 $135 $240 $450

Select the appropriate "Advertise"

button to purchase your selection

         

3B

$75 $200 $360 $700

Select the appropriate "Advertise"

button to purchase your selection

         

4A

$75 $200 $360 $700

Select the appropriate "Advertise"

button to purchase your selection

         

4B

$150 $405 $780 $1350

Select the appropriate "Advertise"

button to purchase your selection

         

 

Multiple ad placements: Ads of equal or lesser value (same vendor) -- 20% discount on 2nd (+) ads.

 

(We reserve the right to change the rates at any time; however all existing contracts will be honored for the duration of the contracted time period.)

 

 

EARLY ADVERTISER BONUS:

 

1B annual advertisers will receive one 2B and one 4B ad AT NO ADDITIONAL CHARGE.

1B annual advertisers will also receive five 3A or 3B ads AT NO ADDITIONAL CHARGE.

 

1A, 2B, 4B annual advertisers will receive  one 2B or one 4B ad AT NO ADDITIONAL CHARGE.

1A, 2B, 4B annual advertisers will also receive four 3A or 3B ads AT NO ADDITIONAL CHARGE.

 

2A, 3B, 4A annual advertisers will receive a second like category ad AT NO ADDITIONAL CHARGE.

2A, 3B, 4A annual advertisers will also receive three additional 3B ads AT NO ADDITIONAL CHARGE.

 

3B annual advertisers will receive three additional 3B ads AT NO ADDITIONAL CHARGE.

 

These bonus ads will be honored for the duration of the annual original contract and on a space available basis beyond that. We will continue offering our paid advertisers additional placements until which time we have buyers for the space. When that occurs, you will be given the right of first refusal for the paid space. If you choose to pass, you may move your free placements to another page.

 

(The FREE ads will be boxed in blue. This means that the space is available for sale.)

 

WHY ARE WE DOING THIS?

Simply because we have an abundance of open space as we initially bring our product online. And because we appreciate our advertisers.

 

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